Fusai Heyuan released the latest marriage report: 70 % of men and women pursue a sense of marriage ceremony 90 % of weddings favors wedding companies
Jingchu.com (Hubei Daily) (Correspondent Zhou Ying) On May 30, Fusai Heyuan Group released the latest marriage and love survey report- "Life Event" (hereinafter referred to as "Report").
As the first investigation report released by the brand upgrade, the Fusai Heyuan Group adhered to a rigorous attitude and scientific research method, and conducted professional and detailed research on the pain points and attention of the socially married people. The report also proposed professional data interpretation and analysis.
On the basis of the original, the "Report" focuses more on social phenomena such as the working status, emotional life, marriage and love thoughts of modern wedding groups, and cut into the most concerned about marriage and marriage issues at the moment. Carry out research and analysis to provide the public with valuable reference information. Wu Linguang, CEO of Fosun Global Partners and CEO of Fusai Heyuan Group, said: "Marriage is a major event in life, and wedding is a testimony of beautiful love and a commitment to marriage. The cognition and attitude of the wedding conducts detailed analysis and view reference for users.
Although everyone has different choices for weddings, ‘Happiness’ is the most important criterion for judgment.
"Report" shows that 70 % of the wedding persons need to receive a certificate first to apply for the wedding; young people aged 20-55 are most concerned about the sense of weddings; they are worried that the wedding process is too cumbersome, nearly 90 % of people choose the wedding company; 70 % of them are The marriagemen are interested in "Yun Ying Marriage".
Seven % of the marriage of marriage is to be a marriage and marriage. The wedding and marriage are the core of love relationships. The qualitative change of the big family. The "Report" shows that as you get older, the more anxious to get married, especially the 30 -year -old, up to 70 % of the marriage men and 60 % of the marriage women, hoping to solve the marriage of marriage within one year of love.
At the legal level, the registration of the certificate has a marriage relationship, but from the traditional point of view, many people think that the wedding is really completed.
It is understood that nearly 70 % of the wedding persons need to receive a certificate before the wedding.
In addition, nearly 80 % of the marriage men and women jointly believe that weddings should be held within half a year after receiving the certificate. The wedding gives a sense of rituals for newcomers. While conveying happiness to relatives and friends, from the level of subconsciousness of the public, it has also increased a layer of guarantee for the marriage through the influence of the wedding, making this love relationship stronger. Therefore, nearly 70 % of the wedding persons said they must have a wedding.
It is understood that the 20-25-year-old young wedding group cares most about rituals, and weddings account for nearly 80 %. With the rise of the willingness, as the age rises, it shows a reverse trend. In the 36-40-year-old marriage group, men and women account for 40%and 32%, respectively. The reason behind this is that the wedding is not a simple matter. The whole process is extremely cumbersome, and it takes a lot of time, energy and money, which causes many wedding groups to consider giving up or replace them in other forms.
However, doing weddings is not only a personal business, but also involves the family behind.
For parents, in addition to looking forward to their happiness and success for their children, through this ritual, the children are integrated into the relationship between the relationship between each other’s family and marked the change of new identity.
The "Report" shows that in the face of the expectations of parents and elders, most children who do not want to make weddings will also choose to compromise, of which nearly 70 % of the wedding people will compromise the wedding for the elders; and 80 % of the marriage men and women think that their parents are their parents. Are you willing to provide a certain degree of financial support for their weddings. Wedding preparations are cumbersome. Ninety % of people choose a wedding company wedding is a kind of expression and promise of love. Whether it is solemn or simple, it is an expression ceremony of a beautiful love relationship.
In fact, the wedding group cares about the sense of ritual, but worry that the ceremony of their wedding is not the final say.
Especially for women, traditional weddings full of Fanwen festival are no longer a testimony of happiness, but a kind of fatigue.
From the data point of view, 50%of men are preferred to like Chinese wedding styles; but 35%of women prefer the combination of Chinese and Western, followed by 25%of creativity, and can operate the wedding according to their own ideas. It can be seen that the wedding people are unwilling to be affected by others’ intentions. They also hope to master the decision of wedding preparation and choose a free customization and simple style of ritual.
However, the wedding involves a series of matters such as wedding style, process preparation, photography appointment, style building, wedding makeup, etc. Most of the wedding persons have no experience to deal with various wedding problems, and it is easy to leave regrets. As a result, a professional wedding company has been favored by the wedding people. It is understood that 62%of the wedding persons are willing to give a part of the wedding to the wedding company to be responsible; there are still 27%of the proportion plan to give the wedding full of the wedding company to be responsible, and professional affairs are responsible for professional people. It is worth noting that the wedding is time -consuming or even one or two months, especially in the wedding group in the first- and second -tier cities. It is busy with work and can not take time and energy to worry about the wedding.
Therefore, it provides wedding venues, wedding banquets, wedding planning, even wedding photography, micro -film shooting wedding hall/one -stop wedding service. Become a model pursued by young people. 45%of marriage men and 52%of marriage women are more oriented to choose one -stop wedding service/wedding hall.
Save time and money, 70 % of young people favors the "cloud preparing marriage" at the moment when the epidemic is constantly repeated, the original wedding is continuously extended. Even so, people’s marriage needs have not disappeared, but they need to be satisfied in another way. With the development of digital technology, the wedding groups are gradually changing in collecting information, preparing weddings, and buying wedding supplies, and online experience "cloud preparation" has been accepted.
Data survey shows that nearly 70 % of the wedding people are interested in "clouds for marriage". The post -90s and post -95s generations that grew up in the Internet era have become the main group of wedding. Their marriage concept and consumption habits have undergone new changes. Wedding services are more willing to consume, and consumer decisions are more diversified and personalized. The new model of marriage has higher acceptance.
It can be seen from the data that young people under the age of 30 have the highest interest in "clouds for marriage", exceeding 70 %. In addition, the two groups of unmarried groups in love are as high as 70 % of the "cloud -to -marriage".
Behind the favored "cloud preparation" is that it breaks through time and space restrictions. As long as the fragments are used, they can prepare weddings anytime, anywhere. They are not affected by the epidemic. Time cost. As shown in the "Report", the most attractive online experience for the wedding people is "dress trial", "wedding process" and "scene experience". Overall, wedding is a ritual of two people’s marriage, and it is also a commitment to the second half of life. It is important to participate in the romantic process of preparing for their wedding with my lover to witness happiness.
The "Report" shows a familiar and different modern marriage group.
On the one hand, the purpose of their love is very clear, especially young people pay more attention to the sense of ritual, hoping to witness the love between them through beautiful weddings. However, the wedding requires huge costs, money, energy, psychology, etc., so that some of them start to worry about. But parents are the roots of their compromise. In their cognition, parents are willing to share the pressure of wedding costs. On the other hand, the modern wedding group is not restricted to the traditional form of weddings. I look forward to the sense of rituals of self -determination of the wedding, but they cannot fully do it. They pinnate the one -stop wedding service of the wedding company to meet their pursuit of relaxed, free and price -friendly wedding models. At present, in order to solve the user’s personalized needs for weddings, the wedding business of Fusai Heyuan Group has a comprehensive and multi -level layout, which has comprehensively covered multiple fields such as weddings, wedding halls, wedding training and planning. Professional ritual design and wedding style creativity, create a full sense of ritual in visual effects and emotional atmosphere.
In addition, due to the cumbersome and time -consuming and labor -intensive wedding preparations, in order to reduce the time and money cost of users, Fuxing Heyuan Group provides a one -stop personality from the wedding venue, wedding planning, to wedding photography, micro -film shooting, etc. For wedding services, users can always understand the preparatory process at all of the online apps, carry out full -time housekeeper services, and save time and effort. In the future, Fusai Heyuan Group will continue to closely follow the changes in market user needs. With quality as the driving force, it will create the most quality wedding and marriage service chain for consumers, helping users enter marriage with a complete wedding ceremony and achieve beautiful love.